TAKE A STEP BACK

Becoming a skilled typographer doesn’t begin with fonts, letters, or layouts. First, it starts with curiosity and patience__the desire to see what’s under the hood. Everything else? Just the road.

Before you scroll further, I’d like you to try something. Imagine you’re a Buddhist monk practicing observation.

Sit down.
Focus.
LOOK.

[
For at least three minutes.
]

What did you see?

Lowercase a?

Sans-serif?

What details caught your eye?

What about the contrast?

What is the relationship between positive and negative space?

Does the stroke width change?

Do you like it?

Why (Not)?

__How would the letter look if you changed a key part?

Did curiosity make you stop and really look? Imagine approaching typography this way—not as a set of rules to follow, but as a system to explore and understand.

What if curiosity changes rules into something more? Wouldn’t that give you more control and freedom to create something fresh?

__We need to talk about __THE RULES. You’ve grown up in a world that moves faster than any set of rules can keep pace with. Everyone talks about breaking them like it’s some grand act of rebellion. Sure, it sounds thrilling, daring even. But breaking just to break? That’s hollow.

You want to experiment and find your own voice without being weighed down by tradition. Here’s the thing__you can still honor the rules and make ‘cool’ stuff.

The old rules were made for a different time, but they’ve lasted for a reason__they work.

Instead of smashing the rules, why not bend them? That’s where the magic is. It’s like pulling a rubber band just to the edge__there’s tension, energy. Go too far, though, and snap__you’ve lost the plot.

Push the boundaries,
stretch the norms,
but keep it
in check.

When you master
that tightrope walk,
it is not rebellion.
It is __control.