THE
PHILOSOPHY
OF
TYPOGRAPHY

Time to Question Everything!

If all typography vanished overnight, would it change the way we think and communicate?

If a typeface is meant to be invisible, does it still have meaning?

Is there such a thing as a ‘true’ form of a letter?

After 30 years in typography, I find myself at a crossroads. The rules, the grids, the conventions: all have shaped my understanding. Now I’m asking: “Why are things the way they are?”

Typography is a way to shape thought into something visual.

I THINK.

I WRITE.

YOU READ

Typography is philosophy in motion.

It influences how we perceive information, how we feel when we read, and how we interact with the world. The more I question it, the more I see the potential for evolution. What if typography could be free__not just from language, but from the conventions we’ve held onto for so long?

Maybe the question isn’t ‘why,’ but ‘why not?’

This space is about that exploration. It’s a place to challenge the status quo, to experiment with new ideas, and to push typography into uncharted territory.